Organisations are already concerned over the skills gap for IT and technology workers and the resulting “war on talent”. According to new employment data from the Association of Professional Staffing companies there is also a growing skills gap within the marketing and media sector.
Despite a growth in marketing job openings there has been a 21% fall in actual permanent placements – a sign of a marked skills shortage.
“Whilst the marketing and media sector is clearly booming as reflected in the increased number of job opportunities, it is concerning that staffing companies are struggling to source staff to meet the demand. Recruitment consultancies need to not only work with hiring organisations to help plug this gap now, but they also need to work closely to develop effective talent pipelining strategies to prevent further skills shortages in the long run.” - Ann Swain, Chief Executive of APSCo
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